Media Kit - Elementary Schools + School Districts


About WALK30 

WALK30 is a friendly competition designed to encourage and inspire everyone to establish a daily walking routine for health, environmental and community-building. It’s also an opportunity to spread the word about the need for safer, more walkable streets for kids. All walking and wheelchair trips count!

While the goal is to walk 30 minutes for 30 days during the month of April, any amount of daily walking is incredibly valuable! Your class can choose to participate for 1 week, 2 weeks, 3 weeks or 4 weeks. All elementary schools in Metro Vancouver can sign up.

Why Register? 

  • WALK30 offers the opportunity to build a sense of community, engage students in active and healthy habits.

  • BEST will provide a downloadable package to schools that register containing walking minute tracking sheets and promotional posters.

  • Elementary School Prizes:

  1. Top Elementary School Trophy - Most Minutes Logged (Shoefy Trophy + Pizza or Popsicle Party for participating classes)

  2.  Elementary School Participation Prize - All schools that sign up + submit walking minutes will be entered to win Freezies for the entire school! 


How to Register

  1. Visit walk30.ca/schools and select the “Sign up - Elementary Schools” button 

  2. Complete the Google Form Registration 

  3. Download and print the promotional poster, thermometer, and minute tracking sheets for your class. You can find these at walk30.ca/schools

  4. At the end of the challenge go to walk30.ca/schools to submit the total minutes for your class. 


Newsletter Example Copy for School Districts

Promoting School Registration

Join the WALK30 Challenge and walk 30 minutes a day for 30 days, track your progress, and compete with other elementary schools for prizes and community pride. This event is a fun, free, and friendly competition. Elementary school teachers are encouraged to sign their classrooms up.  While the challenge is 4 weeks, your class can choose to participate for 1 week, 2 weeks, 3 weeks or 4 weeks.


Walk with us to build community connection, for physical and mental well-being, and to help make our neighbourhoods better for kids. Register now and make every step count at walk30.ca/schools


Promoting School Participation

[SCHOOL NAME] is joining the WALK30 challenge this year from April 1st to 30th! We’re encouraging students to walk for physical and mental wellbeing all while building community along the way. Help your school walk to the top for a chance to win exciting prizes and promote safer, more accessible streets for everyone!  Sign up now at walk30.ca/schools 

Example Social Media Posts

Ready, set, WALK! 👟
Take the #WALK30Challenge and commit to walking 30 minutes a day for 30 days. Let’s do this together! Want to join? Check out @bestmobility to learn how, it’s free! Sign up walk30.ca

All trips count!

Join the #WALK30Challenge and log your walking minutes, short or far, and be entered for a chance to win exciting prizes! Sign up at walk30.ca, it’s free! @bestmobility

BEST’s Social Media and Website 

Instagram: @bestmobilty #WALK30Challenge  #Walk30for30 #everystepcounts

WALK30 Website and How to Join: walk30.ca 

BEST’s Website: best.bc.ca

About BEST

Founded in 1991, Better Environmentally Sound Transportation (known as BEST Mobility) is a non-profit that promotes active & sustainable transportation. Learn more at: best.bc.ca

Still have questions? If so, please email reid.valaitis@best.bc.ca