Media Kit - Elementary Schools + School Districts

About WALK30 

WALK30 is a friendly competition designed to encourage and inspire everyone to establish a daily walking routine for health, the environment and community-building. It’s also an opportunity to spread the word about the need for safer, more walkable streets for kids. All walking and wheelchair trips count!

While the goal is to walk 30 minutes for 30 days during the month of April, any amount of daily walking is incredibly valuable! Your class can choose to participate for 1 week, 2 weeks, 3 weeks or 4 weeks. All elementary schools in Metro Vancouver can sign up. 

Why Register? 

  • WALK30 offers the opportunity to build a sense of community and engage students in active and healthy habits.

  • BEST will provide a downloadable package to schools that register containing walking minute tracking sheets and promotional posters.

  • Elementary School Prizes:

  1. Top Elementary School Trophy - Most Minutes Logged (Shoephy Trophy + Pizza or Popsicle Party for participating classes)

  2.  Elementary School Participation Prize - All schools that sign up + submit walking minutes will be entered to win Freezies for the entire school! 

How to Register

  1. Visit walk30.ca/schools and follow the sign up instructions

  2. Complete the Google Form Registration 

  3. Download and print the promotional poster, thermometer, and minute tracking sheets for your class. You can find these at walk30.ca/schools

  4. At the end of the challenge go to walk30.ca/schools to submit the total minutes for your class. 

Newsletter Copy Examples

Promoting School Registration as City and/or School District 

Join the WALK30 Challenge and walk 30 minutes a day for 30 days, track your progress, and compete with other elementary schools for prizes and community pride in April. This event is a fun, free, and friendly competition running from April 1st to April 30th. Elementary school teachers are encouraged to sign their classrooms up. While the challenge is 4 weeks, your class can choose to participate for 1 week, 2 weeks, 3 weeks, or 4 weeks.

Walk with us to build community connection, for physical and mental well-being, and to help make our neighbourhoods better for kids. Register now and make every step count at walk30.ca/schools


WALK30 is proudly brought to you by BEST Mobility.

Promoting Class Participation as Principals/School Administrators

[SCHOOL NAME] is joining the WALK30 challenge this year from April 1st to 30th! We’re encouraging students to walk for physical and mental wellbeing all while building community along the way. Help our school walk to the top for a chance to win exciting prizes and promote safer, more accessible streets for everyone!  

Sign up now at walk30.ca/schools 

WALK30 is proudly brought to you by BEST Mobility.


Encouraging Walking to Students’ Parents as Teachers/Administrators

[SCHOOL NAME] has joined the WALK30 Challenge from April 1st to 30th! We’re encouraging families to walk together this month to support students’ physical and mental wellbeing. Help your child log their walking minutes as every walk counts, whether it’s to school, around the neighbourhood, or after dinner!

Together, we can boost our school’s total, win exciting prizes, and support safer, more walkable streets for everyone.

Learn more at walk30.ca/schools 

WALK30 is proudly brought to you by BEST Mobility.

BEST’s Social Media and Website 

Instagram: @bestmobilty #WALK30Challenge  #Walk30for30 #everystepcounts

WALK30 Website and How to Join: walk30.ca  BEST’s Website: best.bc.ca

Example Social Media Captions

Promoting School Registration as City and/or School District 

Ready, set, WALK! 👟

Schools and classrooms are invited to take part in the #WALK30Challenge! It’s a simple way to encourage daily movement and healthy habits among students. Walk 30 minutes a day for 30 days from April 1-30 and do it together as a school community!

✔️ Free to join

✔️ Exciting prizes to win

Sign up your class at walk30.ca and learn more from @bestmobility 


Promoting Class Participation as Principals/School Administrators

Step Into the Fun! 👟

Our school has officially joined the #WALK30Challenge! We invite teachers to sign up their classes and take part in this fun, school-wide movement challenge from April 1- 30. Walking 30 minutes a day for 30 days helps build healthy habits and adds easy movement into the school day.

Sign up your class today at walk30.ca and learn more from @bestmobility


Encouraging Walking to Students’ Parents as Teachers/Administrators

Walk This Way, Families! 👟The #WALK30Challenge is a great way to add more walking into your daily routine from April 1-30. Walk to school, stroll the neighbourhood, or head out after dinner as every minute counts! 

Help your child track their minutes, build healthy habits together, and support your school for a chance to win exciting prizes.

Sign up at walk30.ca and learn more from @bestmobility.

About BEST

Founded in 1991, Better Environmentally Sound Transportation (known as BEST Mobility) is a non-profit that promotes active & sustainable transportation. Learn more at best.bc.ca

Still have questions? If so, please email reid.valaitis@best.bc.ca